Query and Product Suggestion for Price Comparison Search Engines based on Query-product Click-through Bipartite Graphs
نویسندگان
چکیده
Query suggestion is a technique for generating alternative queries to facilitate information seeking, and has become a needful feature that commercial search engines provide to web users. In this paper, we focus on query suggestion for price comparison search engines. In this specific domain, suggestions provided to web users need to be properly generated taking into account whether both the searched and the suggested products are still available for sale. To this end, we propose a novel approach based on a slightly variant of classical query-URL graphs: the query-product click through bipartite graph. Such graph is built using information extracted both from search engine logs and specific domain features such as categories and products popularities. Information collected from the query-product graph can be used to suggest not only related queries but also related products. The proposed model was tested on several challenging datasets, and also compared with a recent competing query suggestion approach specifically designed for price comparison engines. Our solution outperforms the competing approach, achieving higher results both in terms of relevance of the provided suggestions and coverage rates on top-8 suggestions.
منابع مشابه
Discovering Popular Clicks\' Pattern of Teen Users for Query Recommendation
Search engines are still the most important gates for information search in internet. In this regard, providing the best response in the shortest time possible to the user's request is still desired. Normally, search engines are designed for adults and few policies have been employed considering teen users. Teen users are more biased in clicking the results list than are adult users. This leads...
متن کاملA personalised query suggestion agent based on query-concept bipartite graphs and Concept Relation Trees
Queries submitted to a Web search engine are usually short and ambiguous. Currently, most search engines respond to a user’s query by using the bag-of-words model, which matches keywords between the query and Web documents but ignores contexts and users’ preferences. Thus, many irrelevant results are returned by the conventional search engines. Query suggestion is a way for extending queries to...
متن کاملA New Hybrid Method for Web Pages Ranking in Search Engines
There are many algorithms for optimizing the search engine results, ranking takes place according to one or more parameters such as; Backward Links, Forward Links, Content, click through rate and etc. The quality and performance of these algorithms depend on the listed parameters. The ranking is one of the most important components of the search engine that represents the degree of the vitality...
متن کاملA Survey on Query Suggestion1
Query suggestion attracts great concern recently. It is crucial for capturing frequently asked questions in question-answering system and most popular topics in search engine. Besides these, is also used in advertising retrieval systems, e-commerce system for advertising push to get more profits. The paper gives a general review of query suggestion methods. On the whole, all the methods can be ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2016